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What do Matt & Kim, Soulja Boy, & Andrew W.K. Have in Common?

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These four disparate artists came together to produce a new track for Converse in their Brooklyn studio, “Rubber Tracks,” which offers open recording sessions to those who sign up.

Sounds crazy, but it’s REALLY catchy and…

it’s BRANDED entertainment!

http://play.converse.com/blog/2011/08/16/im-a-goner/

Last interesting mash-up from Converse was in November last year, with Bernard Sumner, Hot Chip and Hot City — “Didn’t Know What Love Was” — also a solid track…

Interested to see if they can rally this into an actual campaign (more frequent collaborations, more buzz).


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